Ad Tracking

We make it easy for organizations who run online ads to track how well they’re doing. If you’re not familiar with this tool and would like more information, feel free to contact us.

Candidates and groups can embed tracking codes on the contribution form and the Thank You page to track both those landing on the form and those who convert. You have the option to put the tracking snippets on a form by form basis, or set a default tracking code for your committee which can then be chosen on each contribution form.

The safest and easiest option for most committees will be to only set up tracking on contribution forms that are specifically made as an endpoint for an ad campaign. This ensures that the contribution forms that you use for email and website traffic load as fast as possible.

To put tracking codes on a specific contribution form, first make sure you are logged in as the owner of that form. Then navigate to the Edit tab for that contribution form:

There you’ll need to scroll down and click “Show Advanced Options,” where you’ll see more options drop down.

Paste your code snippets in the correct fields.

If your ad system allows you to pass a conversion amount, you can do so with the merge field {AMOUNT}. Make sure to only do this on the conversion tracking page and not the landing page.

We’ll replace that token with the amount of the contribution when the thanks page renders. This allows you to track the monetary value of a click from within your advertising platform.

To set a default tracking code for your campaign or organization, first visit your Dashboard. On the left side of the screen click on “Settings.”

Scroll down to the “Blurbs, Disclaimers, and Tracking Codes” section and click to toggle more options:

Paste your code snippets in the correct fields. If your ad system allows you to pass a conversion amount, you can do so with the merge field {AMOUNT}. Once you’ve saved your committee’s default tracking code, you can select the radio button to use it on any of your contribution forms.

Unknown-7.png