Metrics

Your Metrics page will help you get to know your donors and make smarter decisions by tracking statistics like how many people used ActBlue Express, ActBlue Express Lane, PayPal, or a mobile device when donating.

All of the data is in real-time so you can make faster decisions when it comes to your fundraising program. You can keep track of the number of contributions over the past hour using our scatter-plot feature and track the geographic diversity of your donors with our fundraising map. These tools make your fundraising decisions, like making an additional ad buy or sending out a kicker for your email blast, easier than ever.

Lists of your candidate, committee, or organization's top contribution forms and events are at the bottom of the Metrics page, so you can quickly see which initiatives have performed the best over time.