Getting the Most Out of your Metrics Page
Your Metrics page is the home page of your Dashboard on ActBlue. The Metrics page will provide all the basic data you’ll need about your campaign or organization’s fundraising program, like how much you’ve raised in the last week, where your donors are located, and your most successful contribution forms.
In the top right of the page, you’ll see top line numbers for how many contributions you’ve brought in and how much money you’ve raised. By default, you’ll see numbers here that reflect your last week of fundraising.
Just below that, you’ll see a graph with a breakdown of your daily fundraising totals for the last week.
To see how many contributions you received on a particular day, hover over the orange line. Or, to see how much you raised on a given day, hover over the blue bars.
To change the timeframe for the top line numbers and the graph, click one of the options in the grey bar at the top of the page, or select a custom date range by clicking “other” and choosing dates from the calendar.
How Donors are Giving
The pie charts provided on the Metrics page can help you understand your donors better so you can make smarter fundraising decisions. Here, you’ll be able to see what percentage of your donors contributed through ActBlue Express, PayPal, or a mobile device in the last week.
If these features are enabled, you’ll also see charts for contributions made with an automatically updated credit card, Apple Pay, or ActBlue Express Lane. When available, sitewide averages are provided here as a point of comparison.
Scroll further for a graph of hourly volume, which shows how many donors contributed and how much you raised per hour. You can change this graph to display data for a day, a week, two weeks, or a month.
Below that, you’ll see a graph that keeps track of your contributions over the last hour. It displays information about individual donations like their amounts and which forms or refcodes they’re associated with. Next to this, you’ll also see a list of recent contributions that updates in real time.
The contributions your team has raised in the past hour are also visualized for you on our map feature. This will display the origins of your donations, sized by amount, so you can easily see where your money is coming from.
At the bottom of the Metrics page, you’ll see a section called “Top Forms,” which lists your forms that have raised the most money. This is helpful for figuring out what kinds of messages are resonating with your donors. To find out how to get more usable data out of your contribution forms, click here.