What is remarketing?
Have you ever placed something in your cart while shopping online but never actually made the purchase, only to receive an email shortly afterward that asks if you’re still deciding on it? That’s remarketing.
We’ve built that feature into our contribution forms, so your campaign or organization can follow up with visitors who landed on your form but didn’t actually complete their contribution.
It’s a way to increase conversion rates and get the most out of each and every ask by bringing in more dollars without putting in much extra work.
Here’s how it works: Once you’ve turned on the feature, donors who abandon your form before completing it will automatically receive an email thirty minutes following their incomplete donation.
What counts as an incomplete donation? A donor selects a contribution amount and fills in their email address, but leaves the page before going on to fill in their credit card info. If that happens, we’ll make sure they get a reminder with a link to your form asking them to complete their contribution.
You must enable it on a form-by-form basis, as the feature is turned off by default.
If you’d like to enable the feature just head over to the Edit tab of your contribution form. Scroll down and toggle the “Remarketing Options” drop-down menu.
Check off the “Enable Remarketing” box.
Next you’ll need to write up some custom text. We have an automated response (which you can see in the sample below) set up to accompany the link your donors will receive, but we highly recommend filling it out with text specific to your cause or campaign.
You should view your custom text as a chance to make the case to donors for why it’s so important that they finish the form and complete their donation. See below for an example of how to customize your text to get that message across to donors.
If you have branded receipts enabled, that branding will be included on this email. The example email above include’s ActBlue’s branding. An unbranded email won’t include any logo.