Using Fundraising Thermometers

Fundraising thermometers track donation totals on a single contribution form. You can add them to your website and include them in your emails. They’ll give donors a visual representation of just how close your team is to a specific goal. Here’s an example:

Thermometers are especially helpful if you’re fundraising on a deadline and want to have a way to get that across to your supporters.

To create a fundraising thermometer, visit the Goal tab of your contribution form.

Decide whether you want to measure participation (by number of donors who contribute), or dollars raised and fill in your first goal. Make sure it’s reasonable — a $1 million goal for a very small campaign or organization won’t compel supporters to donate. People want to help you hit a real and tangible target.

Next, set the start date of your fundraiser. Then, choose some additional goals, so that when you hit your initial goal, your thermometer will automatically update with a new and higher goal. Enter these in order, separated by commas with no spaces in between. If you don’t enter the values correctly, your thermometer won’t update automatically.

If you’ve created a fundraising thermometer, it will automatically appear on your contribution form.

To add your thermometer to your website or fundraising emails you should visit the Promote or Goal tabs of your form. Click “Get Code” underneath the thermometer (either blue or white) that you want.

The code will automatically contain a link to your contribution form, with the refcode “thermometer.” You can change that refcode to anything you would like. This will help your team determine just how much money your thermometer is generating.

Copy and paste the the thermometer code into your mass mailer or web design software.

You may need to use some additional HTML tags to achieve the desired placement. Visit our guide for some background on using HTML. The image will automatically update when supporters open an email or form with the thermometer.

Please note that if you’re not seeing your thermometer updating on your website or forms, it’s most likely due to simple caching issues with your browser. Just clear your cookies, and you should be good to go!