Using Fundraising Thermometers

We offer fundraising thermometers, which allow you to show donors how close you are to your goal and motivate them to give. These can work well if you need to fund a specific project or hit your goal by a certain deadline.

Here’s how you create a thermometer:

  1. Visit the Goal tab of your contribution form.
  2. Set a goal for either number of supporters or dollars raised.
  3. Select the appropriate radio button and fill in your first goal. Make sure it’s reasonable — a $1 million goal for a small campaign or organization won’t compel supporters to donate because people want to help you hit a real and tangible target.
  1. Set the start date of your fundraiser and choose some additional goals, so donors aren’t demotivated once you reach your initial goal. Enter these in order, separated by commas with no spaces in between. If you don’t enter the values correctly, your thermometer won’t update automatically.

If you’ve created a fundraising thermometer, it will automatically appear on your contribution form. You can also add it to your website or fundraising email:

  1. Visit the Promote or Goal tab of your form and decide which style thermometer you’d like.
  2. Click “Get Code” underneath the thermometer you’ve chosen. This code already contains a link to your contribution form and the image for your thermometer.
  1. The thermometer will automatically be given the refcode ‘thermometer,’ but you should feel free to change it.
  1. Copy and paste the code in your mass mailer or web design software. You may need to use some additional HTML tags to achieve the desired placement. Visit our guide for some background on using HTML. The image will automatically update when supporters open an email or form with the thermometer.

Whenever someone donates through that link, their donation will be tagged with that information in your data so you can see how many donations and dollars each link generated. In order to see your contributions broken down by refcode, visit the Statistics tab of your form.

To get accurate data make sure that you don’t repeat any refcodes. We also recommend using words or phrases that are easy to remember.