When you’re in the waning weeks before Election Day, asking supporters for a monthly recurring donation doesn’t make much sense. Instead, it's a great time for you to start a weekly recurring contribution campaign. Weekly recurring allows donors to pledge a certain amount of money each week leading up to Election Day, or a special occasion for your organization. The donation will be charged on the same day of the week as the initial contribution — so focus on Monday and Tuesday asks if you're raising for a candidate. Donors will be signing up for a shorter commitment, and you’ll receive an infusion of cash every week when you need it most. It’s a great way to raise money and also to ramp up donor excitement leading up to the big day!
Our team can turn on the weekly recurring feature for candidates and campaigns starting eight weeks prior to an election. If you're an organization like a 501(c)4 or a 501(c)3 and you're interested in setting up weekly recurring, feel free to reach out to our team at firstname.lastname@example.org. Let us know which contribution forms you'd like to have it turned on for, and we'll get it enabled.
When setting up a weekly recurring ask via email, the parameters are fairly straightforward, you’ll just need to swap out &recurring=true for &recur_weekly=true. Here's an example link for a $10 weekly contribution:
Weekly recurring is a great tool, but it’s also a big commitment for donors. Enabling it too far out from big moments will discourage donors from making a recurring commitment, which is why this feature can only be accessed for limited time frames. Once the set period is over, the recurring donations will automatically cease being charged, and the feature will be turned off.
In the “Recurring settings” tab, you’ll also find the option to write a custom recurring pitch for your contribution form. You can learn more about that tool here.