Why You Should Ask For Recurring Donations

We strongly recommend that you start a recurring fundraising program. Here are a few reasons why:

  • Recurring contributions = more money. Period. That’s because donors can chip in a small amount each month, rather than making a large, upfront contribution.
  • Since you can see a projection of how much you’ll bring in each month, you’ll have a good sense of what the next cycle of fundraising will look like at your organization, allowing you to make better monthly budgeting decisions.
  • If you have a small staff, recurring contributions allow you to spend less time on fundraising each month, which means you can spend more time on campaigning and programming.

Need more proof? The chart below shows an example of the difference between funds from a recurring ask and a one-time ask.

The blue line represents a one-time ask and the pink line represents a recurring ask. After the initial send the one-time ask brought in $1,770 and the recurring ask brought in $1,635 — not much of a difference at first. But, five months later the one-time ask is up to $2,070 while the recurring one has brought in $5,900. This example illustrates how building a pool of recurring donors can pay-off in the long-term.

RecurrContributions1

And we make building a recurring contribution program easy. Here’s how:

  • We’ll take care of processing donations every month until your donors’ pledges run out. If they have questions, we’re ready to answer them.
  • Once your recurring program is in place we provide you with the tools to evaluate your program.
  • We offer a weekly recurring option that can be turned on eight weeks out from an election or leading up to your organization's big day of action, allowing you to continue cultivating those strong connections with your supporters throughout your final push. You can contact us to get more information about the weekly recurring feature at support@actblue.com.

Additional Reading

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Measuring Your Overall Recurring Dollars

If you’ve implemented a recurring contribution program (and you absolutely should), you’ll want to track your results so you can make smarter budgeting decisions. Go to your Dashboard by…

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Smart Recurring

Smart Recurring will present donors with a pop-up that prompts them to commit to a smaller monthly contribution after they’ve given a one-time amount. To enable smart recurring, locate…

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Pop-up Recurring

Our pop-up recurring feature allows you to ask donors to make their one-time donation a recurring one after they’ve hit “Contribute.” Their one-time contribution will already have been recorded,…

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Building Your Recurring Donor Program

Any ActBlue contribution form can accept recurring donations. Here’s how to get started setting up your recurring contribution program: Step 1: Create a new contribution form by clicking on…