Step 1: Make a Custom Contribution Form

The first thing you should do once you’ve set up your ActBlue account is create a contribution form to be used on your website or in your fundraising emails.

You can create as many custom contribution forms as you’d like -- it only takes a few minutes!

1. Choose your form

Once you’ve logged in to ActBlue you’ll see the My Dashboards tab in the upper right-hand corner of the homepage. Click to open up a side menu that lists all of the campaigns or organizations you work with on ActBlue.

Visit your group’s Dashboard by clicking on the appropriate organization within the menu. Click the “Create Form” button in the left hand corner, or navigate to the Metrics tab and choose “create a contribution form” in the blue box.

If you press the "Create Form" button in the top left corner, you'll be given the option to create a contribution form, an event form, or a merchandise form. Be sure to select the option for contribution forms. 


The basics come first. Give your form a title and a short blurb explaining why a supporter should donate. Being specific about why you need the money and what you’ll use it for will help motivate your supporters to give. 

You can add basic formatting like bullet points and bolding, as well as add images.

Please note that images will need to be in http:// format. If you don’t have a file in a link format, you’ll need to host the image on an image hosting website like Dropbox or Google Drive. And if you want to add HTML, click the pencil icon.

Creative control is awesome, but remember that when it comes to text on your forms, less is always more. You want to make sure your forms are readable on all devices, particularly mobile, where 40% of all contributions are made. You should preview the form on your phone to be sure your donors won’t have any trouble viewing and contributing.

We suggest making a note of the name you decide to give your form (called the slug). Having the form's name on hand will allow you to locate it in the Form Management tab quickly.

You can choose whether or not to display your form’s fundraising totals. Just check or un-check the box labeled "Public" at the bottom of the page. If the box is left un-checked, the funds raised from that form won’t be reflected in your public totals across ActBlue.

We also provide you with the tools to add goal thermometers to your contribution forms, as a visual representation of your team’s progress for the donors who land on your forms. You can click the linked text to find out more. But for now, click the button in the lower right-hand corner to skip this step.


Now that you have the basics down, you can customize your contribution form. You can make these selections now, but you’ll always have the opportunity to change them later.


You can add a branding to your form, like the one below, to include a logo or color scheme on contribution forms you’re sending out to donors. Below is an example of a contribution form with custom branding. 

Essentially, a branding layout is a template that you can apply to any contribution form, specific to your campaign or organization. If you’ve created one already, click the drop-down menu and select which one you’d like to use for this form.

If you haven’t created a branding for your campaign or organization, we make it easy for you. You can find out how to create your own branding with your group’s colors and logo here.

RECURRING Contributions

We strongly encourage you to check the box to enable recurring contributions. You can learn more about them here, but for now turning them on is enough.

You can choose to use monthly contributions that recur for a specified amount of time, customized by your team. Or, you can use unlimited monthly contributions, which can recur as long as a donor wants to remain a monthly supporter.

You can also choose unlimited monthly recurring and smart pop-up recurring, which will show one-time donors a pop-up prompting them to commit to a monthly contribution of a smaller amount than their initial contribution. You can read more about smart recurring here.


We’ve built Remarketing into our contribution forms, so your campaign or organization can follow up with visitors who landed on your form but didn’t actually complete their contribution.

Once you’ve turned on the feature, donors who abandon your form before completing their donation will automatically receive an email thirty minutes following their incomplete donation.

So, if a donor selects a contribution amount and fills in their email address, but leaves the page before going on to fill in their credit card info, we’ll make sure they get a reminder with a link to your form asking them to complete their contribution.

You must enable Remarketing on a form-by-form basis, as the feature is turned off by default. If you want to learn more about how to turn it on for your own forms just follow this link.


You can also choose what contribution amounts appear on your form. Donors will always have the option to type in their own amount, but it’s a good idea to make sure that the amounts that appear on the form are in line with the type of supporters you’re targeting. We’ve tested the current standard presets and determined that they’re the best overall, but you should think about what makes sense for your program.

Presetting contribution amounts will make it easy for your donors to quickly choose an amount, as you can see below. For more help setting up preset contribution amounts, click here. 


When your donors chip in to support your cause they deserve some thanks! Write a short thank you note for donors and make them feel like they’re a part of your movement. Your message must be in plain text (no HTML formatting) and will be added to the top of the automated receipt sent via ActBlue after a donor makes a contribution.


Time to get the word out! Donors aren’t going to find your contribution form on their own. You’ll need to put in some hard work to raise your funds.

To send your contribution form out to the world, just copy the link that’s generated on the top of the Promote page and paste it in an email, on your website, or anywhere else you’d like to fundraise.

If you’re planning on using reference codes to track your donations (and we think you should), read our guide here.


Once you’ve completed the contribution form setup process, you’ll see there are new tabs available with further customization options. You’ll find these in the sidebar on the left-hand side of the form.

Most importantly, you can see what your contribution form will look like from a donor’s point of view by clicking "View your form" in the menu on the left-hand side of your screen.