What is the difference between search results and ads?

Google search results are populated using an internal algorithm. This means that results are ranked by Google’s own analysis of links and their content. These ranked results are referred to as organic search results, and ActBlue has no control over these results.

Sometimes, the search results at the top of a Google page are paid ads. If this is the case, an “ad” icon will appear next to the link. These ads are paid for by campaigns and organizations, not ActBlue.  

We know that this distinction can be confusing! We’re happy to issue refunds to anyone who has made an unintended donation – reach out to us at info@actblue.com.