A campaign/organization sent me a link to make my own fundraising page. What do I do?

In this article:

  1. Creating your supporter form
  2. Adding detail to your supporter form
  3. Fundraising with your supporter form

Supporter forms are contribution forms that a campaign or organization sets up specifically for advocates like you to manage and share. If a group has sent you a link to make your own fundraising page, you can set one up in just a few clicks. Here’s how it works!

Creating Your Supporter Form

In order to set up your supporter form, you need an ActBlue Express account. If you don’t have one, you can easily create one here! Click on the link that the campaign or organization shared with you. You’ll land on a page with that group’s branding and messaging. 

1. Finish the website address

You’ll need to finish your form’s “Website Address” so it has a unique URL. No need to get fancy — all you need is a short, simple, memorable word or phrase (no spaces) to finish the web address!

2. Personalize the title and ask

You’ll see a place for the form’s title and ask. Your favorite campaign or organization might have already filled this out to make things easy for you! You can customize this text with why you are excited to fundraise for the candidate or cause. 

Once you’ve filled in all of the details as shown below, click “Get Started.” You will see your live supporter form that you can use to organize and fundraise!

Adding Details To Your Supporter Form

Your supporter form is already branded, but you can still explore the form editor to add a little more flair to your form!

One customization we recommend is choosing contribution amounts! Presetting contribution amounts will make it easy for your donors to quickly choose an amount. You can do this in the “Preset donation amounts” tab of your form editor!

Donors will always have the option to type in their own amount, but it’s a good idea to make sure the amounts that appear on the form make sense for the people you’ll be asking to give.

If you make any edits to your form, be sure to click the green “Publish” button at the top of the form editor to save them before sharing the form with anyone.

Fundraising With Your Supporter Form

Exit the form editor and admire (and double-check!) your work one last time. Now you’re ready to share your form’s URL and ask friends and family to pitch in.

Data From Your Supporter Form

You can see how your organizing work has paid off by clicking the “Stats” button in the form navigation bar at the top when you are logged into your ActBlue account.

You can also access the Statistics page from your account’s Fundraising page. Next to your dollars raised and number of contributions, click the “Actions” tab and then “Form statistics.” 

arrow pointing to "Form statistics" under "Actions" tab on right side of page

On the form’s Statistics page, you’ll find a table of statistics on how your form performed, organized by refcodes. Refcodes (short for reference codes) are a word or phrase added to the end of your form’s URL link, and they help you collect data on where your donations are coming from! You can learn all the details of refcodes and tracking your forms here. Here are the statistics you can see:

  1. Count: Number of contributions made
  2. Visits: Number of people who landed on your form
  3. Conversion Rate: Percent of people who landed on your form who donated (count divided by visits)
  4. Mobile: Percent of contributions made on mobile devices
  5. Total (avg.): Total dollars raised, followed by the average contribution size in parentheses
  6. Recur #: Number of recurring contributions made, followed by the percent of contributions made that are recurring contributions in parentheses
  7. Recur: Total dollars raised from recurring contribution

Additional Reading

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