Guide to Supporter Forms

In this article:

1. Creating your supporter form
2. Adding details to your supporter form
3. Fundraising with your supporter form
4. Finding your supporter form
5. Data from your supporter form

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Supporter forms are contribution forms that a campaign or organization sets up with a design and/or custom content. The group then sends a link to advocates like you to make your own version of the form, so you can organize your friends and family and fundraise on the group’s behalf! In just a few clicks, you have your very own form set up with your favorite group’s branding and/or content that you can begin personalizing and using to fundraise! Here’s how it works!

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Creating Your Supporter Form

1. Follow your candidate or organization’s link

Click on the link that your favorite campaign or organization shared with you. You’ll first be asked to log in to your ActBlue account, and if you don’t have an account, you can easily create one here! Once you have an ActBlue Express account, you can easily donate to and create contribution forms for your favorite groups. 

Then you’ll be brought to a landing page with a design and messaging created by the campaign or organization. Here’s what a landing page with a customized branding (design), title, and donation ask looks like:

2. Finish the website address

You’ll need to finish your form’s “Website Address” so it has a unique URL. No need to get fancy — all you need is a short, simple, memorable word or phrase (no spaces) to finish the web address!

3. Personalize the title and ask

Lastly, you’ll see a place for the form’s title and ask. Your favorite campaign or organization might have already filled this out to make things easy for you! No matter what, you can customize this text with why you are excited to fundraise for the candidate or cause. Then click “Get Started” to be brought to your live supporter form where you can begin organizing and fundraising. 

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Adding Details To Your Form

Your supporter form already has a branding, but you can still explore the form editor and add a little more flair to your form! 

One customization we recommend you make is choosing what contribution buttons appear on your form! Presetting contribution amounts will make it easy for your donors to quickly choose an amount. You can do this in the “Preset donation amounts” tab of your form editor!

Donors will always have the option to type in their own amount, but it’s a good idea to make sure the amounts that appear on the form make sense for the people you’ll be asking to give.

If you make any edits to your form, be sure to click the green “Publish” button at the top of the form editor to save them before sharing the form with anyone.

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Fundraising With Your Supporter Form

Exit the form editor and admire (and double-check!) your work one last time. Now you’re ready to share your form’s URL and ask friends and family to pitch in!

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Finding Your Supporter Form

You can see your list of contribution forms on your account’s Fundraising page. To view this page, open the Account menu and select “Fundraising.” 

At the top, you will see the number of contributions, dollars raised, and average contribution size across all the contribution forms you have created. Then, you will see a list of all of the contribution forms you have created, as well as the dollars raised and number of contributions on each form. Click “Actions” to edit your form, preview what your form will look like to your donors, view your form’s statistics, duplicate your form, or delete it altogether. 

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Data From Your Supporter Form

You can see how your hard organizing work has paid off by clicking the “Stats” button on the form navigation bar up top when you are logged into your ActBlue account.

You can also access the Statistics page from your account’s Fundraising page. Next to your dollars raised and number of contributions, click the “Actions” tab and then “Form statistics.” 

On the form’s Statistics page, you’ll find a table of statistics on how your form performed, organized by refcodes. Refcodes (short for reference codes) are a word or phrase added to the end of your form’s URL link, and they help you collect data on where your donations are coming from! You can learn all the details of refcodes and tracking your forms here. Here are the statistics you can see:

1. Count: Number of contributions made
2. Visits: Number of people who landed on your form
3. Conversion Rate: Percent of people who landed on your form who donated (count divided by visits)
4. Mobile: Percent of contributions made on mobile devices
5. Total (avg.): Total dollars raised, followed by the average contribution size in parentheses
6. Recur #: Number of recurring contributions made, followed by the percent of contributions made that are recurring contributions in parentheses
7. Recur: Total dollars raised from recurring contributions

You can see the above statistics for each refcode of your form, with the last “Total” row at the bottom showing the above statistics for all refcodes combined. 

Below the table, you should see an “Additional tools” dropdown. Open the dropdown menu and you’ll be able to download a file with the donor data (including names and email addresses) for all of your contributions. Just click the “Download CSV of all contributions” link!