Guide to Supporter Forms

In this article:

  1. Creating your supporter form
  2. Adding details to your supporter form
  3. Fundraising with your supporter form
  4. Finding your supporter form
  5. Data from your supporter form

Supporter forms are contribution forms that a campaign or organization sets up with a design and/or custom content. The group then sends a link to advocates like you to make your own version of the form, so you can organize your friends and family and fundraise on the group’s behalf! In just a few clicks, you have your very own form set up with your favorite group’s branding and/or content that you can begin personalizing and using to fundraise! Here’s how it works!

Creating Your Supporter Form

1. Follow your candidate or organization’s link

In order to set up your supporter form, you need an ActBlue Express account. If you don’t have one, you can easily create one here! Click on the link that the campaign or organization shared with you. You’ll land on a page with that group’s branding and messaging.

2. Finish the website address

You’ll need to finish your form’s “Website Address” so it has a unique URL. No need to get fancy — all you need is a short, simple, memorable word or phrase (no spaces) to finish the web address!

3. Personalize the title and ask

You’ll see a place for the form’s title and ask. Your favorite campaign or organization might have already filled this out to make things easy for you! You can customize this text with why you are excited to fundraise for the candidate or cause. 

Once you’ve filled in all of the details as shown below, click “Get Started.” You will see your live supporter form that you can use to organize and fundraise!

Adding Details To Your Form

Your supporter form is already branded, but you can explore the form editor to add a little more flair to your form! 

One customization we recommend is choosing contribution amounts! Presetting contribution amounts will make it easy for your donors to quickly choose an amount. You can do this in the “Preset donation amounts” tab of your form editor!

Donors will always have the option to type in their own amount, but it’s a good idea to make sure the amounts that appear on the form make sense for the people you’ll be asking to give.

If you make any edits to your form, be sure to click the green “Publish” button at the top of the form editor to save them before sharing the form with anyone.

Fundraising With Your Supporter Form

Exit the form editor and admire (and double-check!) your work one last time. Now you’re ready to share your form’s URL and ask friends and family to pitch in!

Finding Your Supporter Form

You can see your list of contribution forms by clicking on the Account dropdown menu and selecting “Fundraising.” 

Pink rectangle around "Fundraising" in Account menu, found in the upper right hand corner

At the top, you will see the number of contributions, dollars raised, and average contribution size across all the contribution forms you have created. Next,  you will see a list of all of the contribution forms you have created, as well as the dollars raised and number of contributions on each form. Click “Actions” to edit your form, preview what your form will look like to your donors, view your form’s statistics, duplicate your form, or delete it altogether. 

Pink arrow pointing to Action tab, on right hand of screen

Data From Your Supporter Form

You can see how your organizing work has paid off by clicking the “Stats” button in the form navigation bar at the top when you are logged into your ActBlue account.

You can also access the Statistics page from your account’s Fundraising page. Next to your dollars raised and number of contributions, click the “Actions” dropdown and select “Form statistics.” 

Pink arrow pointing to "Form statistics," in the "Actions" menu on the right side of the page

On the form’s Statistics page, you’ll find a table of statistics on how your form performed, organized by refcodes. Refcodes (short for reference codes) are a word or phrase added to the end of your form’s URL link. They help you collect data on where your donations are coming from! You can learn more about refcodes and tracking your forms here. Here are the statistics you can see:

  1. Count: Number of contributions made
  2. Visits: Number of people who landed on your form
  3. Conversion Rate: Percent of people who landed on your form who donated (count divided by visits)
  4. Mobile: Percent of contributions made on mobile devices
  5. Total (avg.): Total dollars raised, followed by the average contribution size in parentheses
  6. Recur #: Number of recurring contributions made, followed by the percent of contributions made that are recurring contributions in parentheses
  7. Recur: Total dollars raised from recurring contributions

Below the table, you should see an “Additional tools” dropdown. Open the dropdown menu and click “Download CSV of all contributions” to download a file with the donor data (including names and email addresses) for all of your contributions. 

Table with two items, one titled "No refcode" and one titled "outlook."

Below the table, you should see an “Additional tools” dropdown. Open the dropdown menu and you’ll be able to download a file with the donor data (including names and email addresses) for all of your contributions. Just click the “Download CSV of all contributions” link!

Additional Reading

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