Making the Ask: Best Practices for Donation Asks

Making a donation ask is arguably the most essential part of your contribution form! Whether you’re asking for a one-time donation or a recurring contribution, your ask needs to draw folks in – it should be compelling, engaging, motivating, and succinct. Here are some best practices for creating a solid donation ask: 

  1. Personalize the text on your form. Keep the messaging simple and motivational. Focus on asking your supporters to chip in as critical members of your movement! Donors are moved to give when they are asked directly in a way that empowers them and opens the door for a long-term relationship.
  2. Make sure the text on the form matches the email or ad it’s coming from. The form doesn’t need to do all the work; it should just help make that final ask to an undecided donor!
  3. Always keep mobile in mind when drafting your donation ask. Make sure it is short enough to fit on a phone so that your donors are encouraged to give no matter what device they are using!

Your donation ask is an onramp to your movement and a critical opportunity to connect with donors. By creating a personal, specific ask, you empower a supporter and build a relationship with them! Head over to your form editor today to customize your ask and gain traction. 

Additional Reading

Search category icon

Creating & Customizing Contribution Forms

<br /> In this article: Your default contribution form Getting around the form editor Customizing your contribution form Creating a new contribution form Your Default Contribution Form Contribution forms…

Search category icon

Building Your Recurring Donor Program

In this article: Getting to know your recurring settings Customizing your recurring ask Analyzing your recurring contributions Supporting donors who have recurring contributions Getting to Know Your Recurring Settings…